Kindle Fire tablets released in UK, Inc. has unveiled its three new Kindle Fire tablets. The Kindle Fire HD comes in two options: either with a 7-inch screen or an 8.9-inch one. That pitches the latter directly against Apple's slightly larger iPad, the bestselling tablet on the market. The third device is an upgraded original model. Based on the information provided by Amazon, the first Kindle Fire had captured 22% of the US tablet market.

The 7-inch Kindle Fire HD with 16 gigabytes of storage will cost £159 in the UK, and the lower-end Kindle Fire £129. Both should be available from 25 October.

The 8.9-inch Kindle Fire HD is only being released in the US and it should be available in November.

Amazon's strategy for its low-end Kindle Fire was however a bit surprising. The device features more RAM memory and a faster processor than its predecessor but has had its price cut by about 20% to $159 (£100).

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