RIM BlackBerry to focus on business clients

As guargian.co.uk informed today, Research in Motion is to pull back from trying to compete with Apple's iPhone and the Android mobile platform and prefers to return to its original focus on business users.

RIM claimed they will focus their future efforts on devices that „employees would want to buy on their own and bring to the corporate environment". RIM was exploring partnerships and other opportunities for consumer products that could include software and features incorporated into RIM's own offerings.

Company didn't succeed as they had wished in entering consumer markets so they are now contemplating returning to their original focus - business clients. RIM has tried to attract consumers but had some difficulties because the phones aren't perceived to be as sexy as its competitors. They tried to introduce some improvements with its forthcoming BlackBerry 10 system but that has faced multiple delays and did not bring the expected results.

All the mentioned reasons made BlackBerry lose ground causing RIM to have shipped 11.1m BlackBerrys in the latest quarter.

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